According to a 2022 report by the United Nations’ Food and Agriculture Organization (FAO), out of the 178 million metric tons of seafood produced globally in 2020, 49 percent was bred through aquaculture. Indonesia stands out as a key player in aquaculture, ranking as the third-largest producer globally with a seven percent share. This places Indonesia behind China, which leads with 35 percent, and India, holding eight percent of the global aquaculture market.

Addressing Environmental Concerns

Despite ambitious expansion goals, the Indonesian government and aquaculture industry face challenges related to environmental sustainability. The growing sector has triggered concerns about environmental degradation, underscoring the need for more sustainable farming practices.

eFishery, a Bandung-based company founded in 2013 by Gibran Huzaifah, is spearheading innovations to modernize traditional fish and shrimp farming. Their mission is to increase yields and meet the rising global demand for protein. eFishery’s automated feeders, connected through IoT technology, optimize feeding practices, improving efficiency and reducing waste.

Technological Solutions for Sustainable Farming

eFishery’s pioneering approach integrates technology to support farmers and promote sustainability. The company offers financing options for feed and infrastructure, collects data through automated systems, and uses Azure IoT technology for real-time data analysis.

The introduction of Mas Ahya, powered by Azure OpenAI Service, marks a significant leap in aquaculture technology. This generative AI tool provides farmers with real-time data, insights, and expert guidance, enabling them to make informed decisions and maximize production. Mas Ahya’s language capabilities in Bahasa Indonesia, Javanese, and English enhance accessibility for farmers.

Towards Sustainable Certification

eFishery aims to guide Indonesian fish and shrimp farmers towards sustainable practices and certifications, unlocking new market opportunities. Mas Ahya plays a pivotal role by educating farmers on sustainability benefits and offering practical advice on infrastructure and best practices.

By leveraging advanced AI technologies like Azure OpenAI Service, eFishery is driving improvements in productivity and profitability for Indonesian farmers. Some farmers report a fivefold increase in profits compared to previous earnings.