South Korean noodle giant, Myeonsarang, has set its sights on the French market, unveiling plans to introduce its range of home meal products to local consumers.

In a recent announcement on the 20th, Myeonsarang revealed its strategic move to debut its offerings, including the delectable fried shrimp udon, at prominent local stores such as Carrefour and Le Clerc.

A Flavorful Entrance

Last month marked the commencement of Myeonsarang’s foray into France, with the introduction of three variants of frozen container noodles and an additional trio of frozen pack noodles.

Exclusive to the French market are six tantalizing products, including three frozen container noodles: stir-fried kimchi udon, vegan direct-fired black bean paste, and tteokbokki-smeared noodles. Complementing these are three frozen pack noodles: fried shrimp udon, Janchi noodles, and katsuo tofu udon.

A Global Vision

Hansoo Myeonsarang, the director of the overseas sales team, emphasized the brand’s commitment to global expansion. “Myeonsarang is actively thinking about ways to enjoy K-noodles at tables around the world,” he stated. “By entering France, we will have the opportunity to expand into global markets such as Europe, the United States, and Japan.”

Myeonsarang pledges to export representative noodle dishes from each country, thereby enriching culinary experiences worldwide.