Prime Shrimp has announced its expansion into over 200 select Whole Foods Market stores across the United States. This initiative aims to elevate shrimp consumption as a staple protein choice among consumers who are increasingly conscious of their food sources and preparation methods.

Tom Welles, Prime Shrimp’s account manager at Whole Foods Market, articulated the brand’s aspirations succinctly, noting that the partnership is a celebration of shared values regarding sustainable nourishment. As the demand for shrimp rises, aligning with a retail giant like Whole Foods Market allows Prime Shrimp to engage with a customer base that prioritizes both quality and sustainability.

Sustainable Sourcing and Quality Assurance

Prime Shrimp ensures that its shrimp is aquaculture-farmed in Ecuador, adhering to Whole Foods Market’s stringent Responsibly Farmed Seafood Standards. These standards not only prohibit harmful chemicals typically employed in shrimp farming but also emphasize ethical and sustainable practices throughout the seafood supply chain.

Prime Shrimp’s products will be prominently featured in the frozen seafood sections of Whole Foods Market stores, catering to the growing market of health-conscious and environmentally aware consumers. Additionally, shoppers will have the option to order these products through Whole Foods Market on Amazon, merging convenience with ethical eating in the digital age.