After a challenging start to the year for fresh seafood sales in the United States, retailers are eyeing a potential comeback this summer. With a focus on fresh seafood for grilling, celebrations like Father’s Day and the Fourth of July, and rising consumer demand, shrimp could play a pivotal role in turning the tide.

Overcoming Recent Challenges

The past couple of years have been tough for the seafood industry, marked by pricing challenges and fluctuating demand. Amy Dukes, head of retail marketing for the Alaska Seafood Marketing Institute (ASMI), remains optimistic about the upcoming months. “We expect to see sales pick back up this summer as inflation eases, and people continue to prioritize food that is both good for them and tastes good,” Dukes said. She highlighted the importance of sales and promotions in driving seafood purchases, a trend likely to persist as shoppers seek both value and taste.

Seafood demand is on the rise, with more than half (54%) of Americans consuming more seafood now than two years ago. Additionally, 74% of consumers express a desire to eat more seafood than they currently do. While wild and farmed salmon are predicted to be top sellers, shrimp is also expected to shine this summer.

Shrimp on the Grill: A Summer Staple

Summer grilling is synonymous with various seafood options, and shrimp is no exception. Fernando Moreno, director of meat and seafood operations for Gelson’s, notes that shrimp is a consistent favorite among their offerings. This summer, Gelson’s will feature Del Pacifico wild-caught Blue Mexican Shrimp, which is popular for skewers, ceviche salads, and other delectable dishes.

Retailers are set to promote jumbo or colossal shrimp for grilling, alongside convenient grab-and-go shrimp and crab cocktail products. Chuck Anderson, vice president of operations at Certified Quality Foods, emphasizes the appeal of firm meat fish for summer promotions, including mahi, swordfish, tuna, and cobia. However, shrimp remains a versatile and popular choice for many consumers.

Expanding the Seafood Palette

In addition to familiar favorites like shrimp and salmon, there’s an opportunity to promote lesser-known species. Anne-Marie Roerink, principal at 210 Analytics, suggests that underutilized species can attract regular seafood shoppers looking for variety and budget-conscious customers seeking value.

Some retailers leverage loyalty programs to introduce these lesser-known species, providing recipes, preparation tips, and flavor profiles to educate and entice consumers. For example, grilled Pacific Northwest rockfish or barramundi can be highlighted as center-of-the-plate options or ingredients in dishes like fish tacos.

Value-Added Options for Busy Shoppers

As summer ushers in a demand for quick and easy meals, value-added options become particularly appealing. Retailers can promote products like fish taco mixes using Alaska rockfish, miso-glazed Alaska sablefish, or seasoned wild Alaska halibut skewers. Providing simple cooking instructions through recipe cards and knowledgeable staff can enhance the shopping experience and boost sales.