Sao Ta Foods, a prominent player in the Vietnamese shrimp export industry, is gearing up to tap into neighboring markets with renewed vigor. The company has set its sights on expanding its presence in Japan while also venturing into the lucrative market of China. Additionally, it aims to consolidate its existing markets and enhance its product portfolio by focusing on value-added offerings.

Strengthening the Japanese Market

With a firm foothold already established in Japan, Sao Ta Foods is committed to further bolstering its position in this key market. The company’s dedication to producing high-quality shrimp and its expertise in deep processing have earned it the distinction of being the largest Vietnamese enterprise exporting shrimp to Japan. By leveraging its strengths, Sao Ta Foods continues to secure substantial orders from Japanese partners, cementing its reputation as a reliable supplier in the region.

Recognizing the potential of the Chinese market, Sao Ta Foods is embarking on an initiative to gradually enter this dynamic arena. By capitalizing on its proficiency in deep processing and commitment to delivering top-notch quality, Sao Ta Foods is poised to carve a niche for itself in China’s burgeoning shrimp market.

Focus on Value-added Products

In line with its expansion strategy, Sao Ta Foods is placing a strong emphasis on the production of deeply processed and value-added shrimp products. By adding value at various stages of processing, the company seeks to differentiate its offerings and cater to evolving consumer demands. This focus not only enhances the company’s competitiveness but also opens up new avenues for growth and revenue generation.

The Vietnam Association of Seafood Exporters and Producers (VASEP) has lauded Sao Ta Foods for its achievements in the global shrimp trade. According to VASEP, Sao Ta Foods holds the distinction of being the top Vietnamese exporter of shrimp to Japan, underscoring its leadership position in this crucial market. Moreover, the company ranks fifth in exports to the United States and ninth in exports to South Korea.